About us

Bringing the promise of technology to the tradition of winemaking

vintrace lives, breathes and works to achieve just one aim: deliver the most impressive digital tool kit to the global wine industry. Our team's passion for helping winemakers craft great businesses is the secret behind our success, along with vintrace's team values:

  • Building strong enduring relationships
  • Always being responsive to our customer's needs
  • Adding value to the winemaker's craft through digital technology
  • The reliability of our products and support is paramount

Senior leadership

Founding directors Joshua and Jamie were IT professionals who decided to leave their jobs, embrace their passion for wine, and build vintrace by learning the needs of the industry from hands-on experience, friends, and clients.

Joshua Abra

Executive Vice President, Corporate Development

Joshua has been helping wine businesses to grow since 2007 when he co-founded vintrace.

Joshua grew up in country NSW, working on large agricultural properties before moving to Melbourne and completing a Bachelor of Computer Science while working helpdesk support.

He rose through the ranks of a publicly listed software company to become a Senior Software Engineer before leaving to start vintrace.

With a passion for responsive customer service, Joshua takes pride in managing the day to day operations of vintrace globally.

Jamie Gilchrist

VP, Product Management

Co-founder Jamie is from one of Australia's premium wine districts, making wine and homebrew with friends who are now prominent Australian vintners.

With a Bachelor of Computing Jamie has over 20 years experience in the IT industry, working in financial services and medical billing before making his move into winery software in 2007.

Whilst he is software engineer by trade Jamie is a people person and heads up our sales team. Since launching vintrace in 2007 he spends much of his time travelling the globe helping wine businesses with their production management and information needs.

Our streamlined touchpoints

Our streamlined touchpoints

With vintrace, ease of use and sophistication is built in and customer service designed to ensure your business gets the maximum benefits

Onboarding Experience

Onboarding Experience

Every member of our highly trained team can assist you with adapting vintrace to the needs of your winery. If you have an issue, our team responds quickly.

Customer Support

Customer Support

vintrace’s service includes expert training and onboarding support for new customers – in person or online – complemented by our comprehensive online help center.



vintrace’s innovative cloud based technology allows you to access your data anywhere from any device. With vintrace, you are equipped to harvest the power of your information to make better decisions wherever you are.

vintrace can take your winery to the next level

Find out more

Step up - it's surprisingly easy

The most common feedback we get from our new clients is, "Why didn't I start using vintrace years ago?".

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