Bringing the promise of technology to the tradition of winemaking

vintrace lives, breathes and works to achieve just one aim: deliver the most impressive digital tool kit to the global wine industry. Our team's passion for helping winemakers craft great businesses is the secret behind our success, along with vintrace's team values:

  • Building strong enduring relationships
  • Always being responsive to our customer's needs
  • Adding value to the winemaker's craft through digital technology
  • The reliability of our products and support is paramount

Senior leadership

Joshua, Jamie and Zane, the three founding directors, were IT professionals who decided to leave their jobs, embrace their passion for wine and build vintrace by learning the needs of the industry from hands on experience, friends and clients.

Joshua Abra
Operations Director

Joshua has been helping wine businesses to grow since 2007 when he co-founded vintrace.

Joshua grew up in country NSW, working on large agricultural properties before moving to Melbourne and completing a Bachelor of Computer Science while working helpdesk support.

He rose through the ranks of a publicly listed software company to become a Senior Software Engineer before leaving to start vintrace.

With a passion for responsive customer service, Joshua takes pride in managing the day to day operations of vintrace globally.

Jamie Gilchrist
Sales Director

Co-founder Jamie is from one of Australia's premium wine districts, making wine and homebrew with friends who are now prominent Australian vintners.

With a Bachelor of Computing Jamie has over 20 years experience in the IT industry, working in financial services and medical billing before making his move into winery software in 2007.

Whilst he is software engineer by trade Jamie is a people person and heads up our sales team. Since launching vintrace in 2007 he spends much of his time travelling the globe helping wine businesses with their production management and information needs.

Zane Francis
Development Director

Since co-founding vintrace in 2007, Zane leads our product development team.

Zane has always been passionate about software, starting programming games on the family computer when he was 12 years old, through to working as a solutions architect for a publicly listed e-health company.

Coupled with an interest in wine consumption it was a no-brainer for Zane to help conceive, design and develop the software that thousands of winemakers use to solve their day to day record keeping problems.

Ineke Mast
Account Manager

Ineke grew up in a winemaking family in the Grampians. Picking grapes and pruning vines from a young age, she always had a keen interest in wine production and, later, an even more keen interest in consuming it.

Ineke travelled, lived and worked in the UK and Europe for 5 years before settling back home and commencing her career in Sales and Marketing in the wine industry. She worked at Coldstream Hills and De Bortoli in Victoria's Yarra Valley before taking time out to start her own family in 2009.

Her passion for the product (and constant quizzing from her friends about which wines they should be buying) led her to start her own wine brokering business and wine appreciation classes, before joining the vintrace team in May 2016.

Our streamlined touchpoints

With vintrace, ease of use and sophistication is built in and customer service designed to ensure your business gets the maximum benefits

Onboarding Experience

Every member of our highly trained team can assist you with adapting vintrace to the needs of your winery. If you have an issue, our team responds quickly.

Customer Support

vintrace’s service includes expert training and onboarding support for new customers – in person or online – complemented by our comprehensive online help center.


vintrace’s innovative cloud based technology allows you to access your data anywhere from any device. With vintrace, you are equipped to harvest the power of your information to make better decisions wherever you are.

vintrace can take your winery to the next level

Find out more

Step up - it's surprisingly easy

The most common feedback we get from our new clients is, "Why didn't I start using vintrace years ago".

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