Senior leadership

Joshua has been helping wine businesses to grow since 2007 when he co-founded vintrace.

Joshua grew up in country NSW, working on large agricultural properties before moving to Melbourne and completing a Bachelor of Computer Science while working helpdesk support.

He rose through the ranks of a publicly listed software company to become a Senior Software Engineer before leaving to start vintrace.

With a passion for responsive customer service, Joshua takes pride in managing the day to day operations of vintrace globally.

Co-founder Jamie is from one of Australia's premium wine districts, making wine and homebrew with friends who are now prominent Australian vintners.

With a Bachelor of Computing Jamie has over 20 years experience in the IT industry, working in financial services and medical billing before making his move into winery software in 2007.

Whilst he is software engineer by trade Jamie is a people person and heads up our sales team. Since launching vintrace in 2007 he spends much of his time travelling the globe helping wine businesses with their production management and information needs.

Since co-founding vintrace in 2007, Zane leads our product development team.

Zane has always been passionate about software, starting programming games on the family computer when he was 12 years old, through to working as a solutions architect for a publicly listed e-health company.

Coupled with an interest in wine consumption it was a no-brainer for Zane to help conceive, design and develop the software that thousands of winemakers use to solve their day to day record keeping problems.

Ineke grew up in a winemaking family in the Grampians. Picking grapes and pruning vines from a young age, she always had a keen interest in wine production and, later, an even more keen interest in consuming it.

Ineke travelled, lived and worked in the UK and Europe for 5 years before settling back home and commencing her career in Sales and Marketing in the wine industry. She worked at Coldstream Hills and De Bortoli in Victoria's Yarra Valley before taking time out to start her own family in 2009.

Her passion for the product (and constant quizzing from her friends about which wines they should be buying) led her to start her own wine brokering business and wine appreciation classes, before joining the vintrace team in May 2016.